United Airlines just announced changes to their passenger boarding process. Every couple of years it seems like the airlines (not just United, of course) try a new method for boarding their planes. For a while, it seemed like every airline had an elaborate queueing process, with half a dozen or more boarding zones. These zones caused people to line up long before boarding actually began. Sometimes the passengers getting off the arriving plane were met with a wall of people eagerly lined up to board. It was a mess.
United is trying to fix that issue. How many of you have been to O’hare, SFO, or EWR recently and had your path obstructed by dozens of people in the boarding line, snaking into the main concourse? Well, United’s plan to fix this is simple. Passengers should only line up if they are in Boarding Groups 1 or 2. Groups 3-5 remain seated and then they’ll be called once the first two Groups are on board. That part of the plan seems fine, although I really don’t think it will work. See, if you are in Groups 3-5, you’ll end up boarding through Lane 2…which means you’ll likely still be fighting for your spot in that line.
My biggest issue is how the new Boarding Groups are organized. I’m a Premier Platinum flyer with United, meaning I fly 75K+ miles each year and spend $9K with them. Currently, I board in Group 1. Group 1 consists of Premier 1K (100K mile flyers), Premier Platinum and First Class Passengers. We are the first to board the plane after the pre-boarding folks (Uniformed Military, Families with small children, Global Services and people with mobility issues). This is great for me. I board and get situated; I never have a problem finding overhead bin space near my seat for my roller bag. Group 2 included Premier Gold (50K mile flyers), Star Alliance Gold, and certain credit card holders. When I use to board with Group 2, I had a hard time finding space for my bag near my seat – often times I’d need to go back 4-5 rows to properly stow the bag. Now I don’t usually need my bag while in flight, it is just problematic when we deplane. Swimming upstream to get my back is always a pain the neck.
The New Process
The new process adjusts who is in Group 1. Now Premier 1K is part of pre-boarding. Group 1 consists of Premier Platinum, Premier Gold, Star Alliance Gold and Premium Cabins (First and Business Class passengers).
Now I know that on the grand scheme of things, this is a minor issue. The most important part of flying is arriving safely and close to the schedule. One of the benefits for hitting 75K miles each year was to board a bit earlier. If I’m not traveling with my roller bag, I don’t board early. I wait until the bitter end as I don’t want to sit on the plane any longer than I have to.
The best part of this change is that it keeps the credit card passengers a Group behind us. Once I get a couple more trips under my belt, it may all work out just fine and I’ll actually enjoy this new structure. I’m not sold on it now though.
If I were designing the boarding Groups (purely for selfish reasons of course), I’d have Global Services continue to pre-board. Then Group 1 would be First Class, Premier 1K and Premier Platinum. Group 2 would be Premier Gold, Star Alliance Gold and credit card people (I believe that United makes decent money off these folks). Group 3 would be Premier Silver, Star Alliance Silver and people who purchased Priority Access. The rest of the Groups would remain unchanged.
How will this change at United Airlines impact your travels? Are you boarding sooner or later? Do you not care at all because you just check your bag and don’t have to worry about it?