Marriott acquired Starwood in 2016 but had a very slow and methodical integration of their loyalty programs. Kudos to them. Doing it right is better than doing it fast. I’d prefer to remain an SPG member, but the changes that Marriott is making are pretty reasonable. These changes are much better than we’ve seen with other travel related acquisitions.
The new program launches on August 18 and with that there are changes in Elite Status, Earning Rates and Redemption Rates. I can’t do anything about Elite Status or Earning Rates, but I can use the Redemption changes to my advantage.
For example, I have another trip to Austria coming up later this summer and I found that my favorite hotel, the Hotel Bristol, is going to cost 14,000 points more per night. Now this hotel only costs 12,000 SPG Points (which are worth 36,000 Marriott Points). After August 18th, the hotel will cost 50,000 Marriott Points to book. Booking now, I’ve saved myself 14,000 Marriott Points — there are about 1,700 Marriott (and Starwood) hotels in the world were those 14,000 points could get my one or two free nights. I’d be a fool to ignore this savings!
This also goes the other way too. If you were planning on staying at the St. Regis San Francisco, that property will cost 30,000 points less than it does now! You can go ahead and book it now, but just know that you won’t automatically get those points refunded, you’ll have to call and ask for them to be credited back.
Marriott has a great website that helps you review their properties, how many points it takes now and how many it will take in the future. Go check out your upcoming travel plans and see if you should book now or after August 18th.
Where are you traveling and how are you favorite hotels working out with this change?