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Tim Foolery

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Is Hotel Status Worth Chasing?

Hotel status is an interesting animal for me. On one hand, I really dig the suite upgrades and the additional points earned for stays, but on the other, the upgrades are so infrequent, why worry about them? I’m Platinum with Starwood and Marriott (their not-so-recent merger allows for a status match between programs). I earn this status by staying 50 nights a year at SPG Properties (plus the nights/stays credited because of the co-branded credit cards). I do struggle maintaining this status because sometimes my work travel doesn’t afford me the opportunity to stay at an SPG Property.

Prince de Galles Macassar Suite – Upgraded because of my SPG Platinum Status

Does Platinum Status even matter any more?

Friends have commented on how Marriott isn’t all that generous with their Platinum members – negligible upgrades being the biggest issue. What minimums do I expect from a hotel program? I expect high speed internet for at least three devices (I need my phone, tablet and laptop all connected…and if I’m traveling with anyone else, we need at least four devices connected), I would like access to a club lounge with bottles of water and some snacks and cocktails (even grocery store wine is an acceptable amenity). I don’t care about breakfast, complimentary parking, or discounts at the on-property restaurants. A room free of feathered linens and located away from the elevator is also high on my list.

In reality, I can get all my hotel needs met with a mid-tier (Gold with SPG, Marriott and Hilton) status. I get access to upgrades (that rarely materialize even with Platinum status), I get free internet and I get access to the club lounges. I get this status without running on the Hotel Stay/Night hamster wheel.

The American Express Platinum card offers Gold Status with both Hilton and Starwood. United offers Gold Status at Marriott for flyers who maintain Gold or higher status with MileagePlus. I’ve got all the major programs covered, why should I push for Platinum Status? Should I just find the best rate at the best hotel and use whatever savings I’m getting to pay for a nicer room when I really need it.

Since the Marriott and SPG loyalty programs will likely be combining in 2019 and I have confidence that it will look more like Marriott Rewards than SPG, I’m changing my hotel strategy – Find a hotel with a good rating, great rate, close to everywhere I want/need to be and call it good. I hope it feels freeing that I don’t feel obligated to stay at a property I’m just not digging because I need the Stay/Night credit (I’m looking at you, Westin Arlington, VA).

What is your hotel strategy for 2018 and beyond? If you are a Marriott fan, tell me how your luck has been with your upgrades and elite recognition.

 

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